Advantages and Disadvantages of Telemarketing
Advantages Of Telemarketing:
1. Provides a venue where you can easily interact with the prospect, answering any questions or concerns they may have about your product or service.
2. it’s easy to prospect and find the right person to talk to.
3. Its cost-effective compared to direct sales.
4. Results are highly measurable.
5. You can get a lot of information across if your script is properly structured.
6. If outsourcing, set-up cost is minimal
7. Increased efficiency since you can reach many more prospects by phone than you can with in-person sales calls.
8. Great tool to improve relationship and maintain contact with existing customers, as well as to introduce new products to the
9. Makes it easy to expand sales territory as the phone allows you to call local, national and even global prospects.
Disadvantages of Telemarketing:
1. An increasing number of people have become averse to telemarketing.
2. More people are using technology to screen out unwanted callers, particularly telemarketers
3. Government is implementing tougher measures to curb unscrupulous telemarketers
4. Lots of businesses use telemarketing.
5. If hiring an outside firm to do telemarketing, there is lesser control in the process given that the people doing the calls are not your employees
6. May need to hire a professional to prepare a well-crafted and effective script
7. It can be extremely expensive, particularly if the telemarketing is outsourced to an outside firm
8. It is most appropriate for high-ticket retail items or professional services.
Understanding the Advantage
with its availability and commitment, telemarketing provides client with direct response and essential information that can be promptly scrutinized. Telemarketing is definitely flexible, definitely practical because it provides you with never-ending opportunities and possibilities to increase and enhance your business. Having these advantages proves that telemarketing is truly an ultimate marketing instrument